Work

Study Cases

I research the stories behind brands —how culture shapes identity, experience, and meaning. From immersive design to circular systems, my work sits at the intersection of people, place, and purpose.

Report on Tate Modern Museum's Design and Identity

The Tate Modern Museum exemplifies the significant incorporation of intersectionality into its architectural and curatorial design. The purposeful curation, spatial organization, and ambient features create a dynamic and welcoming atmosphere, breaking down old barriers to embrace multiple overlapping identities.

Design Research: Hackney Wick Neighbourhoods as Living Labs

This study explores Hackney Wick, a thriving London neighbourhood, as a living laboratory for circular economy concepts. Utilizing on-site observations and comprehensive online research, the study examines the community’s circular efforts.

Dissertation: Cultural Differences in Visual Media

Research on how cultural backgrounds shape character development and storytelling across regions — examining beliefs, customs, and social norms in visual media worldwide.

Immersive Experience Design for LUSH

Designed and pitched a multi-sensory brand experience for LUSH Cosmetics, bridging gaps in their customer journey through an immersive, values-aligned concept.

Collaborative Project: Artificial Waste Generative System

Proposed an AI-driven waste management system to tackle the UK’s recycling inefficiency — promoting a circular economy and reducing household carbon emissions.

Service Design for Santander Cycles

Redesigned Santander Cycles’ service to improve usability, inclusiveness, and sustainability — with a stakeholder-driven approach to promote cycling across diverse communities in London.