I’m a multidisciplinary designer and UX researcher passionate about blending storytelling, creativity, and human-centered design. My journey started in graphic design, where I explored branding, visual communication, and detailed creative work. While pursuing my Master’s in Design Innovation at Loughborough University London, my perspective on design evolved, inspiring my transition from graphic design into UX research and experience design.
Today, I focus on creating meaningful and visually engaging experiences that connect with people. I enjoy understanding user behavior and transforming insights into designs that feel intuitive, thoughtful, and impactful. Alongside design, sketching remains a personal passion that continues to inspire my creativity, attention to detail, and artistic approach to every project I create.
Digging into the why behind user behaviour — through interviews, usability tests, and synthesis — to give teams the clarity they need to design with confidence.
Translating strategy into visuals that feel intentional — from brand identity to print and digital executions that actually say something.