Immersive Experience Design for LUSH
Designed and pitched a multi-sensory brand experience for LUSH Cosmetics, bridging gaps in their customer journey through an immersive, values-aligned concept.
RESEARCH
This report outlines a proposal for an immersive, educational in-store experience designed for Lush Cosmetics to bridge the gap between customer purchases and their understanding of the brand's positive environmental and community impacts. By integrating education, interactivity, and relaxation, the study aims to increase customer appreciation and brand loyalty through a deeper connection to Lush’s sustainable and ethical practices
Methodology
Utilizing primary and secondary research—including lectures, tutorials, brand analysis, and the development of detailed user personas—the team mapped customer journeys to identify experience opportunities. The project was delivered through both a group video and a comprehensive report
Results
The team proposed a "Surprise Spa Day" for families during the Christmas season, featuring personalized bath products, immersive animations about ingredient sourcing, and interactive games to educate participants on sustainability. The findings suggest that by targeting families and utilizing sensory, cognitive, and gamified elements, Lush can effectively communicate its mission while creating memorable bonding experiences that foster long-term loyalty
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Harriet is specialized in digital transformation and development with a core of custom websites, apps and other immersive experiences
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